BYU Logo
Learning Outcomes
Login
MKTG 418
Course Purpose
Learning Outcomes
Pricing Methods
Styles
Text
Heading 1
Heading 2
Heading 3
Bold ⌘B
Italic ⌘I
Strikethrough ⌘+Shift+S
Bullet list
Ordered list
Blockquote ⌘+Shift+B
Insert link ⌘K
Insert link
Unlink
Align
Left
Center
Right
Pricing Psychology
Styles
Text
Heading 1
Heading 2
Heading 3
Bold ⌘B
Italic ⌘I
Strikethrough ⌘+Shift+S
Bullet list
Ordered list
Blockquote ⌘+Shift+B
Insert link ⌘K
Insert link
Unlink
Align
Left
Center
Right
Quantitative Methods
Styles
Text
Heading 1
Heading 2
Heading 3
Bold ⌘B
Italic ⌘I
Strikethrough ⌘+Shift+S
Bullet list
Ordered list
Blockquote ⌘+Shift+B
Insert link ⌘K
Insert link
Unlink
Align
Left
Center
Right
Segmentation
Styles
Text
Heading 1
Heading 2
Heading 3
Bold ⌘B
Italic ⌘I
Strikethrough ⌘+Shift+S
Bullet list
Ordered list
Blockquote ⌘+Shift+B
Insert link ⌘K
Insert link
Unlink
Align
Left
Center
Right
Product Line Pricing
Styles
Text
Heading 1
Heading 2
Heading 3
Bold ⌘B
Italic ⌘I
Strikethrough ⌘+Shift+S
Bullet list
Ordered list
Blockquote ⌘+Shift+B
Insert link ⌘K
Insert link
Unlink
Align
Left
Center
Right
Pricing Considerations
Styles
Text
Heading 1
Heading 2
Heading 3
Bold ⌘B
Italic ⌘I
Strikethrough ⌘+Shift+S
Bullet list
Ordered list
Blockquote ⌘+Shift+B
Insert link ⌘K
Insert link
Unlink
Align
Left
Center
Right
Instructor created Learning Outcomes
Course Purpose
Learning Outcomes
Update course outcome

Make changes to course outcome.

Title
Course Outcome
Styles
Text
Heading 1
Heading 2
Heading 3
Bold ⌘B
Italic ⌘I
Strikethrough ⌘+Shift+S
Bullet list
Ordered list
Blockquote ⌘+Shift+B
Insert link ⌘K
Insert link
Unlink
Align
Left
Center
Right
New course outcome
Title
Course Outcome
Styles
Text
Heading 1
Heading 2
Heading 3
Bold ⌘B
Italic ⌘I
Strikethrough ⌘+Shift+S
Bullet list
Ordered list
Blockquote ⌘+Shift+B
Insert link ⌘K
Insert link
Unlink
Align
Left
Center
Right
New course purpose
Title
Course Outcome
Styles
Text
Heading 1
Heading 2
Heading 3
Bold ⌘B
Italic ⌘I
Strikethrough ⌘+Shift+S
Bullet list
Ordered list
Blockquote ⌘+Shift+B
Insert link ⌘K
Insert link
Unlink
Align
Left
Center
Right
Update course purpose

Make changes to course purpose.

Title
Course Outcome
Styles
Text
Heading 1
Heading 2
Heading 3
Bold ⌘B
Italic ⌘I
Strikethrough ⌘+Shift+S
Bullet list
Ordered list
Blockquote ⌘+Shift+B
Insert link ⌘K
Insert link
Unlink
Align
Left
Center
Right
Copy outcomes

Copy course outcomes from another course.

Copy
Title
Outcome
Course outcome history
Title
Outcome
Created
Modified
Modified By
Link Course Outcomes to Program Outcomes
Course Outcome
Program Outcomes
Pricing Methods
Explain the three primary pricing methods, cost-based, value-based, and competition-based, and how they relate to the ideal pricing model.
Lead with Character and Integrity
Think Strategically to Solve Complex Business Problems
Communicate with Impact
Practice Christlike Collaboration
Apply Marketing Research and Analytics with Discernment
Innovate and Execute Integrated Marketing Plans
Pricing Psychology
Evaluate how the various psychological influences consumers perceive value and identify the different ways companies attempt to influence those perceptions.
Lead with Character and Integrity
Think Strategically to Solve Complex Business Problems
Communicate with Impact
Practice Christlike Collaboration
Apply Marketing Research and Analytics with Discernment
Innovate and Execute Integrated Marketing Plans
Quantitative Methods
Apply quantitative methods for understanding how consumers value a product.
Lead with Character and Integrity
Think Strategically to Solve Complex Business Problems
Communicate with Impact
Practice Christlike Collaboration
Apply Marketing Research and Analytics with Discernment
Innovate and Execute Integrated Marketing Plans
Segmentation
Describe different methods for segmenting markets and how that has an impact on price discrimination.
Lead with Character and Integrity
Think Strategically to Solve Complex Business Problems
Communicate with Impact
Practice Christlike Collaboration
Apply Marketing Research and Analytics with Discernment
Innovate and Execute Integrated Marketing Plans
Product Line Pricing
Compute optimal pricing policies when firms have multiple product offerings.
Lead with Character and Integrity
Think Strategically to Solve Complex Business Problems
Communicate with Impact
Practice Christlike Collaboration
Apply Marketing Research and Analytics with Discernment
Innovate and Execute Integrated Marketing Plans
Pricing Considerations
Discuss the various regulatory, ethical, practical considerations that should inform a managers price setting practices.
Lead with Character and Integrity
Think Strategically to Solve Complex Business Problems
Communicate with Impact
Practice Christlike Collaboration
Apply Marketing Research and Analytics with Discernment
Innovate and Execute Integrated Marketing Plans